The finest frozen meats and food supplies

We provide import and supply services for frozen meats and essential food products with the highest quality standards to meet the needs of restaurants, hotels, institutions, and markets through our network of equipped branches.

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Company Overview

Al-Masar Al-Awwal Al-Jadid Company for Foodstuffs and Frozen Goods Import is one of the leading companies in Libya, specializing in importing and supplying the finest frozen meats and a wide range of essential staple foods for households and institutions.We work tirelessly to provide top-quality products that meet the highest international standards for the Libyan market. We achieve this through an integrated network of tech-enabled branches, advanced cold-storage facilities that ensure food safety, and a professional, integrated marketing and distribution team dedicated to meeting customer demands at all times.Our focus is on building long-term strategic relationships with our clients by committing to quality standards, food safety, and reliability. We offer competitive pricing and innovative supply solutions tailored to the precise needs of the hospitality sector, institutions, and commercial markets across the country.

Our Vision

To be one of the leading and trusted companies in the import and distribution of food products and frozen meats in the Libyan market, by providing high-quality products and efficient and sustainable supply and distribution solutions.

Our Mission

Providing high-quality food products and frozen meats that meet the needs of the Libyan market, while committing to food safety standards, offering reliable supply and distribution services, and building long-term relationships with customers through quality, efficiency, and competitive prices.

Values by which we build trust

Our institution is founded on a robust and integrated system of steadfast strategic principles and values that guide all our daily and future decisions with utmost precision. It actively and prominently contributes to strengthening bridges of solid mutual trust with our valued clients and strategic business partners across every corner of the promising Libyan market, ensuring the achievement of sustainable growth and continuous excellence across all the services and sectors in which we operate with utmost merit and competence.

Quality

We are committed to providing high-quality products that meet the needs and expectations of our customers.

Reliability

We are committed to providing products and services efficiently and on time.

Safety

Product safety and quality are our top priorities in sourcing, storage, and distribution.

Customer Satisfaction

We understand our customers’ needs and strive to provide supply solutions that suit their requirements.

Integrated solutions for food products supply and distribution

We proudly meet all the requirements and needs of luxury hotels and major restaurants, as well as various commercial markets and retail outlets across beloved Libya, as we are always committed to delivering the highest standards of quality and professionalism to ensure our clients’ satisfaction and sustainably enhance the success of their businesses.

Import and supply of food products

Efficiently importing and supplying frozen meat, essential foodstuffs, and canned goods to meet the needs of the Libyan market.

Direct and fast distribution

Providing direct distribution services to restaurants, hotels, institutions, and markets, with a focus on reliability and fast supply.

Direct wholesale and retail

Providing food products and frozen meats through wholesale and retail solutions that meet the needs of various customers.

Refrigerated transport and delivery

Providing refrigerated transport and delivery services to maintain product quality and storage conditions during the distribution process.

Why the Al-Masar Al-Awwal Al-Jadid?

We proudly and confidently combine years of deep-rooted commercial experience with a strict and precise commitment to all approved health and international standards. Alongside this, we employ a modern and highly advanced logistical infrastructure to consistently remain your first choice and ideal destination for you and all your professional aspirations.